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Commercial has to capture a customer. How do you like today old Apple's, Microsoft's Intel's IBM's and Dell's commercials?

Apple Macintosh - 1984

Ad which announced new Macintosh was in TV only once - during Superbowl.

IBM JX with Charlie Chaplin

IBM bought rights for Chaplin and this comedian was selling IBM PCs. How he was doing it you can watch in this video:

Intel Pentium MMX

This famous commercial was also presenting Intel inside logo and notorious known Intel melody.

Dell desktop

Dell's campaign : Dude you're getting a Dell was running for 3 years. It was stopped after main character of this ad - Ben Curtis was caught with a small amount of marijuana.

Microsoft Windows 95

This MS's campaign was big and expensive. Bill payed 8-14 million dollars for a Rolling Stones song. It's just a peanuts to a new MS's campaign - estimated costs: 300 million dollars !